Moodboard:
Progress:
The
first part is what I started off with, my moodboard. In my progress you can see
that the logo changed towards the end of the work. It changed because the
original logo was a bit too busy and complicated and it could not just be in black and
white. So I simplified the logo and made it only black and white. I started
with just placing the logo over the top of the car fix font and then decided that
if the car was a little smaller and taller it looked a little like the A in
CAR, so I place the car into the text and carried on working with that. Then I
wanted a background to finish it all off, so I used yellow because it is a
colour that reminds me of cheap. I liked the idea of using the shape, a circle,
because it to be a circle makes the company seem safe and if it had corners it
would be like areas you can hurt yourself or your car. So a circle made it seem
that there are no bumps in the business and everything moves smoothly
Final Black and White Logo:
Final Colour Logo:
Back of T-shirt:
Business Cards:
